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The University of Massachusetts Amherst

Marketing Strategy

SCH-MGMT 660

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.
Course Details

Fall 2021

On-Line
Sep 1, 2021 - Dec 8, 2021
Jeffrey Radighieri
02
23050
3
Base Cost: $2,700 ($900/credit)
Term Fee: $47
Start date: Sep 01, 2021
End date: Dec 08, 2021
Last day to add: Sep 15, 2021
Last day to drop: Sep 15, 2021
Last day to withdraw: Oct 28, 2021