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The University of Massachusetts Amherst

Convention Sales Management

HT-MGT 332

The use of personnel selling in the hospitality and tourism context. Specific attention is given to the meetings and convention markets for hotels and other lodging facilities. The emphasis is on improving students' interpersonal communication skills and implementing the use of industry software. Prerequisite: MARKETNG 300 or 301
Course Details

Fall 2021

On-Line
Sep 1, 2021 - Dec 8, 2021
Rodney Warnick
01
22312
3
Prerequisite: MARKETNG 301
Base Cost: $1,446 ($482/credit)
Term Fee: $47
Start date: Sep 01, 2021
End date: Dec 08, 2021
Last day to add: Sep 15, 2021
Last day to drop: Sep 15, 2021
Last day to withdraw: Oct 28, 2021