2015 Workshop

March 6, 7, and 8, 2015
UMass Amherst Campus Center
1 Campus Center Way
Amherst, MA 01003

Friday, March 6, 2015

1:00 – 1:45 Preparing for the weekend
You will receive an overview and explanation of your group assignments, the workshop, and general expectations

  • Location: Campus Center 162-75
  • Presenters: Michelle Gonçalves ’06G, Executive Director, UWiL and Kaylee Johnson, PhD student & Teaching Assistant, Political Science 
     

2:00 – 3:00 The Path to Meaningful Purpose 
This session will help you think through what type of leader you desire to be. Learn skills to help you develop into a fully-present leader and cultivate focus, clarity, creativity and compassion in how you lead.

  • Location: Campus Center 162-75
  • Presenter: Luis A. Marrero, CEO, Boston Institute for Meaningful Purpose 
     

3:15 – 4:45 Conflict Resolution & Mediation
Conflict is inevitable in all professions. Learn basic conflict resolution concepts and mediation skills for your professional tool-box.

  • Location: Campus Center 162-75
  • Presenter: Leah Wing, Director, Social Justice Mediation Institute & Senior Lecturer, Legal Studies UMass 
     

4:45 – 6:30 Professional Headshots

6:30 Doors open for Dinner Reception

  • Location: Marriott Center, Campus Center 11th floor
     

7:00 Dinner

  • Location: Marriott Center, Campus Center 11th floor

7:20 Welcome and Introductions

  • Location: Marriott Center, Campus Center 11th floor

7:40 Keynote featuring Karyn Polito, MA Lieutenant Governor

  • Location: Marriott Center, Campus Center 11th floor

    


Saturday, March 7, 2015

8:30 – 9:00 Continental Breakfast

  • Location: Campus Center 162-75
     

9:00 – 9:15 Welcome

  • Location: Campus Center 162-75
  • Presenter: Micaelah Morrill ’04, Co-Chair, UWiL Board of Directors and Program Manager, Greentown Labs
     

9:15 – 10:30 Women in Public Service Panel: Why We Serve
The path to a public service career is not always a straight line and the decision to run for office or choose a public career is not an easy one. Hear how some of our state’s leaders made their decision to serve and why they feel public service is an important career choice for today’s college-age women.

  • Location: Campus Center 162-75
  • Moderator: Elizabeth Maynard ‘11, Chair, Young Democrats of Massachusetts & Member, UWiL Board of Directors
  • Panelists: 
    • Suzanne Bump, MA State Auditor
    • Stephanie K. Fattman, Register of Probate, Worcester County
    • Jennifer Flanagan, MA State Senator and UWiL Advisory Board Member
    • Mary Olberding, Hampshire County Register of Deeds
       

10:30 – 10:45 Coffee Break

10:45 – 12:00 Understanding the Legislative Process
If you work in public service – even if it’s not in elected office or at the State House – you need to understand how government works. This presentation will provide an overview of the legislative process, including the formal rules for process, the reality of staffing, and the differences between what you might learn in the classroom and experience on the job.

  • Location: Campus Center 162-75
  • Moderator: Micaelah Morrill ’04, Co-Chair, UWiL Board of Directors and Program Manager, Greentown Labs
  • Panelists: 
    • Amanda Copeland, Legislative Aide, Office of State Representative Kevin J. Kuros, and MA Federation of Young Republicans
    • Lisa Dixon ’02, Director of Legislative Affairs, Executive Office of Health and Human Services and UWiL Board of Directors
    • Benjamin B. Downing, MA State Senator
    • Josh Krintzman ‘97, Deputy Senate Counsel, MA Senate
       

12:00 – 1:00 Lunch

1:10 – 2:40 Fundraising
Even if you are not a fundraiser by title, it is increasingly likely that you will have to be involved in asking for money at some point in your career. This presentation will provide an overview of the importance of fundraising for all public service careers. It will explain how to ask for money, describe the different forms of fundraising, and provide examples of career paths which would utilize this skill.

  • Location: Campus Center 162-75
  • Presenters:
    • Amy Burke ’89, Finance Consultant, Attorney General Maura Healey & UWiL Board of Directors
    • Lauren Pardi ’09, Communications and Special Projects Manager, the office of Congresswoman Katherine Clark  & UWiL Board of Directors
       

2:40 – 3:10 Coffee Break

3:10 – 4:30 Lobbying & Advocacy 
You often hear lobbying discussed in negative ways. But do you really understand what lobbying is? Why is it important and effective? What can lobbyists teach us about how to get government officials to pay attention to your cause?

  • Location: Campus Center 162-75
  • Moderator: Laurie Craney ’07, Legislative Director, Massachusetts Fiscal Alliance & UWiL Board of Directors
  • Presenters:
    • Kate Donaghey ’05, Government Relations Specialist, Massachusetts Teachers Association & UWiL Board of Directors
    • Christina Knowles ‘05, Executive Director, Boston Women's Workforce Council & co-chair, UWiL Board of Directors 
       

4:30 – 4:40 Coffee Break

4:40 – 5:40 Improving your Skillset: Networking
This panel will provide an overview of the importance of networking, and provide tips and tricks using, cultivating and maintaining your network.

  • Location: Campus Center 162-75
  • Moderator: Micaelah Morrill ’04, Co-Chair, UWiL Board of Directors and Program Manager, Greentown Labs
  • Panelists:
    • Megan Costello, Executive Director, Boston Mayor's office of Women's Advancement and Chair, Boston Women’s Commission
    • Rebecca Davis, Deputy Director, Metropolitan Area Planning Council
    • Michael Fenton, President, Springfield City Council
       

6:15 – 6:45 Networking Reception 
This is an opportunity to put what you’ve learned to the test. Enjoy a dinner on us, but make sure to work the room! 

  • Welcome by: Christina Knowles ‘05, Executive Director, Boston Women's Workforce Council & co-chair, UWiL Board of Directors
  • Location: Amherst Room, Campus Center (10th floor)
     

 6:45 Dinner

  • Location: Amherst Room, Campus Center    (10th floor)

Sunday, March 8, 2015

8:30 – 9:00

Breakfast and check in

  • Location: Campus Center 162-75
     

9:00 – 9:15 Welcome

  • Location: Campus Center 162-75
  • Michelle Goncalves ‘06G, Executive Director, UWiL
     

9:15 – 10:15 Political Polling
How can you use numbers in framing and shaping your cause? Learn how to read and decipher polls, and how to determine what polls are high-quality.

  • Location: Campus Center 162-75
  • Led by: Brian Schaffner, Director, UMass Poll and Professor of Political Science, UMass Amherst
     

10:25 – 11:25 Dealing with the Media
You have a great cause. You have a great event. But how do you get people to pay attention? Learn how to get your message picked up by the media, what catches journalist's eyes, and how to package your issues and messages for the best traction.

  • Location: Campus Center 162-75
  • Panelists:
    • Mike Deehan '07, Chief Content Editor, Statehouse News Service
    • Jill Kaufman, Senior Reporter/Producer, New England Public Radio, WFCR 
       

11:35 – 12:35 Negotiation 
The first time many women are required to professionally negotiate is when they take their first job after graduation. How important is it to negotiate a strong starting salary? How do you figure out what a fair salary is? In this AAUW Wage Project workshop, you will learn how critical it is to “Start Smart” in preparing for salary negotiations and how to apply those skills to other areas of professional negotiation.

  • Location: Campus Center 162-75
  • Presenter: Michelle Gonçalves ’06G, Executive Director, UWiL
     

12:45 – 1:45 Lunch

2:00 – 3:00 Negotiation, Part 2

  • Location: Campus Center 162-75 
     

3:15-4:15 Public Speaking
Learn tips and tricks to speak with confidence, to frame your message in the most positive way and to generally improve your public speaking.

  • Location: Campus Center 162-75
  • Presenter: Torb Pedersen '91, Founder Torb Petersen Institute and Voice Coach
     

4:15 – 5:00 Closing & Follow up Information
Presenter: Michelle Gonçalves, Executive Director, UWiL