The Marcom Group supports the UMass Amherst brand and the campus's revenue goals by developing and implementing promotional strategies and creating marketing communications.
Our communications promote UMass Amherst as the destination of choice for the best and brightest students in Massachusetts and beyond, as well as the excellence of the university's academic research and sustainability initiatives.
We support recruitment and enrollment for the undergraduate and University Without Walls programs. We work closely with UMass Athletics to promote athletic events to students, alumni, and the community.
Our Marcom Group can provide expertise and assistance in developing promotional campaigns; digital (e.g., online, mobile) placements; television, radio, print, and electronic advertising and collateral; video; and email campaigns.