The Office of External Relations and University Events oversees university-wide events and awards programs and plans events for the campus’s schools, colleges, departments, and programs. We establish and administer university protocols by providing guidelines for welcoming important guests and presenting events to audiences and constituencies of all kinds.

Many events we plan prompt external media coverage, making the office central to the effort to develop a unified image of the campus. Our expertise helps organizers focus on key components of their programs and enhance UMass Amherst’s image and mission.  Organizers are strongly encouraged to submit a listing to the university’s Events Calendar to maximize visibility and attendance.
 
We help manage on- and off-campus vendors, protocols, and resources. We have expertise in invitation content and publicity materials, service requests, guest-list development and management, catering requests, audiovisual needs, program creation, and script-writing.

Our office will help define your events’ objectives and goals. By incorporating the university’s key priorities and messages into your planning, you will better connect with your target audiences and engage with your constituents.

We also work directly with schools, colleges, departments, and programs to ensure that university protocols are followed whenever the chancellor or other campus administrators participate in one of their events.