The University of Massachusetts Amherst

Creative + Brand

We are an award-winning, full-service, in-house agency working alongside communication professionals, marketing strategists, and experts to ensure all your deliverables fit nicely into broader University efforts and produce effective and measurable results. We work with you to develop the ideas that will be the most engaging, relevant, and effective for your audience and goals.

As the central marketing and communications office for the University, we are the stewards of the UMass Amherst brand and responsible for conveying a consistent and coherent image of the university as a premier national academic and research institution.

We have created a comprehensive Brand Guide as a resource for helping all members of the university community work together to communicate the same core messages and support the overall brand.


Efi Georgiou
Executive Creative Director