The University of Massachusetts Amherst

Brand Management

As the central communications office for the University of Massachusetts Amherst, University Relations is the steward of the UMass Amherst brand and responsible for conveying a consistent and coherent image of the university as a premier national academic and research institution committed to generating new ideas, applying new solutions, and tackling the commonwealth’s and the world’s most complex and challenging problems.

University Relations has created a comprehensive Brand Guide and is a resource for helping all members of the university community work together to communicate the same core messages and support the UMass Amherst brand.


Nancy Buffone
Associate Vice Chancellor for University Relations
(413) 577-1101