University Relations : UMass Amherst

We Stand for UMass
Our Government Relations office advocates for the interests of UMass Amherst, builds relationships with state leaders, and is raising the profile of our flagship campus.
Event Management
We plan and organize campus-wide events and programs for schools, colleges, and departments. We also provide guidelines for welcoming important guests and planning events for audiences of all kinds.
Brand Management
We are the brand ambassadors. It's our job to ensure consistency in brand messaging and identity when telling the UMass Amherst story.
Web Development
A Google-certified resource for web development, content strategy, Google Analytics, search engine optimization, and more. Our team builds and optimizes UMass websites.

University Relations tells the impressive story of UMass Amherst.

We are the stewards of the UMass Amherst brand which is more than just a university seal, wordmark, or color. Our brand represents who we are and what we stand for, and we stand for Massachusetts.

University Relations harnesses the resources and expertise of our broad portfolio in a coordinated and strategic way to ensure that the powerful message of the University of Massachusetts Amherst reaches all of our varied audiences, both internal and external.

What We Do

Community Relations Constituent Relationship Management Creative + Brand Editorial Emergency Communications Event Management Government Relations Marketing

News and Media Relations NEPR / WFCR Photography Research Communications Social Media Springfield-UMass Partnership UMass Community Campaign Video Production Web Development

University Relations

We Stand for UMass

Event Management

Brand Management

Web Development

What We Do

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Brand Guide