University Relations tells the impressive story of UMass Amherst.

We are the stewards of the UMass Amherst brand which is more than just a university seal, wordmark, or color.  Our brand represents who we are and what we stand for, and we stand for Massachusetts.

University Relations harnesses the resources and expertise of our broad portfolio in a coordinated and strategic way to ensure that the powerful message of the University of Massachusetts Amherst reaches all of our varied audiences, both internal and external.

What We Do