Social Media FAQ
Find answers to some common questions you might have about social media at UMass Amherst.

Find answers to some common questions you might have about social media at UMass Amherst.
If you need guidance on an issue, consult with the Social Media Team.
If you believe a post demonstrates a credible threat, immediately notify UMass Police via the nonemergency line at (413) 545-2121.
In emergencies and crisis situations, social media channels across campus should share only official information provided by the top-level, institutional UMass Amherst accounts. Do not post information that isn’t approved by the university, as this may lead to confusion and the spread of misinformation.
If an emergency or crisis emerges on your social media accounts, please notify the Social Media Team as soon as possible so you can be provided guidance.
If you believe a post demonstrates a credible threat, immediately notify UMass Police via its nonemergency line at (413) 545-2121, as well as the Social Media Team.
We want to know. Please notify us.
Yes! We share events on Instagram Stories. Create a post on your Instagram Story, tag us @umass, and we’ll share it. If you don't have Instagram, create the event on one of your other social channels and email us the link.
Remember that effective social media promotion is an ongoing process, and it's essential to maintain a consistent and engaging presence to build excitement and encourage attendance for your event.
Rest assured that we are very real! Or is that exactly what a bot would say?
Yes! Student groups who wish to collaborate with us for Instagram story takeovers or other features can find more information on this page.
Yes! The social media directory features official university accounts representing our many schools, colleges, departments, programs, and teams. Apply to be added to the social media directory by completing this form.
Answer forthcoming!
You need consent to publish photos of people on your social channels. You can read more about content rules on the Photography & Video page in the Toolkit.
The best way to contact our team is to send us an email!
All dogs are good dogs, and we love them all equally!
Be sure to keep an eye on our Job Opportunities page for future openings on our social media team!
Please reach out to the News & Media Relations office.
This information is available on the Campus Operational Status website.
Complete this form to submit your event to the calendar.
University Relations leads our campus in harnessing the resources and expertise of our broad portfolio in a coordinated and strategic way to ensure that the powerful message of the University of Massachusetts Amherst reaches all of our varied audiences, both internal and external.