Student Recruitment Strategy and Tactics
The University Constituent Relationship Management (CRM) Team develops integrated marketing solutions in partnership with school/college programs, from media planning and buying to the communications sent to accepted students.
For online programs and certificates:
Our team is responsible for the coordination of Salesforce licensing and training, form creation to collect leads, automated journey creation, and management of associated data to monitor performance.
For all other programs:
We can assist with lead management strategies, tactics, and communications plans. If you have a question regarding communicating with new undergraduate students, please feel free to send an email to @email.
Performance Data and Analysis
For all advertised online programs and certificates, we provide a full report on media performance twice a year for long-term recruiting campaigns. For campaigns of a shorter duration, a post-campaign report will be delivered. Certain programs may also have access to dashboards for ongoing performance tracking.