Social Media at UMass Amherst
The Social Media Team in the Office of University Relations maintains the strategic direction, daily content management, monitoring, and moderation of UMass Amherst institutional accounts.
We also maintain an official inventory of accounts, disseminate messaging that promotes university-related initiatives, provide consultation and campaign collaboration, and offer best practices.
Are you new to managing social media at UMass Amherst?
- Review our Guidelines and Best Practices.
- Create your Strategy.
- Review Tools and Resources and our helpful FAQ.
- Request inclusion in the directory.
- If you have additional questions, reach out to us on Microsoft Teams in the Social Media Teams Channel or contact us to set up a consultation.
Emergency Announcements and Crisis Communications
In emergencies and crisis situations, social media channels across campus should share only official information provided by top-level, institutional UMass Amherst accounts. Do not post information that isn’t approved by the university, as this may lead to confusion and the spread of misinformation.
If you believe a post demonstrates a credible threat, immediately notify UMass Police via its nonemergency line at (413) 545-2121, as well as the Social Media Team in University Relations.
