Writing for Social Media

The University Relations Social Media Team is the official voice of UMass Amherst on Facebook, Twitter, Instagram, YouTube, LinkedIn, and more. We help communities on campus looking to grow their social media presence, students promoting an activity or idea, or faculty using social media as a teaching tool.

Here are some recommended guidelines when writing for social media:

• Although specific social media posts or campaigns might be intended for specific audiences, they may actually be read by anyone. So, keep the content inclusive and accessible for a wide audience.
• That said, if you know who engages with you the most through social media, make sure to focus on their interests and needs.
• Write with clarity; avoid acronyms, initialisms, and jargon.
• Write to inspire action based on your message.
• Be up front about who you are, revealing your affiliation with UMass Amherst.
• Be professional. Remember, you’re representing and speaking for UMass Amherst.