University of Massachusetts Amherst: Our Name in Print and Online

In the appropriate context, acceptable names for the institution are:

• University of Massachusetts Amherst
• the University of Massachusetts Amherst
• University of Massachusetts
• UMass (not UMASS)
• UMass Amherst
• the university

In referring to the Amherst campus, the largest, oldest, and flagship of the UMass system’s five campuses, take into account the purpose and audience of the publication in question.

In addressing alumni and certain national audiences who have been found to strongly associate the word UMass with the flagship campus, UMass or the University of Massachusetts may stand alone. The formality of the text should guide your choice of terms.

Where confusion with the other campuses in the system could result, and in communications with legislators, use UMass Amherst or the University of Massachusetts Amherst.

The University of Massachusetts system campuses are:

• University of Massachusetts Amherst
• University of Massachusetts Boston
• University of Massachusetts Dartmouth
• University of Massachusetts Lowell
• UMass Chan Medical School

Every effort should be made to keep references to the University of Massachusetts on one line in display copy.

UMass Amherst satellite locations:

UMass Amherst Gloucester Marine Station
(located in Gloucester, Mass., the station provides a connection between scientific research at UMass Amherst and the marine environment—both locally and across the world)

Mount Ida Campus
(UMass Amherst’s Greater Boston hub for professional development)
Do not abbreviate “Mount”—spell fully

UMass Amherst Henry M. Thomas III Center at Springfield
(in downtown Springfield, the center is a portal to UMass Amherst academic programs)

UMass Amherst Cranberry Station
(is part of the university’s Center for Agriculture, Food, and Environment and is located in East Wareham, Mass.)