The University of Massachusetts Amherst: Using Our Name in Print or Online

In the appropriate context, acceptable names for the institution are:

• University of Massachusetts Amherst
• the University of Massachusetts Amherst
• University of Massachusetts
• UMass (not UMASS)
• UMass Amherst
• the university

In referring to the Amherst campus, the largest and oldest of the UMass system’s five campuses, take into account the purpose and audience of the publication in question.

In addressing alumni and certain national audiences who have been found to strongly associate the word UMass with the flagship campus, UMass or the University of Massachusetts may stand alone. The formality of the text should guide your choice of terms.

Where confusion with the other campuses in the system could result, and in communications with legislators, use UMass Amherst or the University of Massachusetts Amherst.

The University of Massachusetts system campuses are:

• University of Massachusetts Amherst
• University of Massachusetts Boston
• University of Massachusetts Dartmouth
• University of Massachusetts Lowell
• UMass Chan Medical School

Every effort should be made to keep references to the University of Massachusetts on one line in display copy.