Lisa Ryan
Chief Marketing Officer

Lisa Ryan is a seasoned brand and marketing strategist with several years of experience leading marketing and communication teams. Known for her tenacity and data-driven strategies, she excels at optimizing engagement, building businesses, and creating end-to-end branded experiences. Her most recent position has been with UC Berkeley Executive Education, overseeing product development, marketing, and eCommerce initiatives. Lisa holds an MBA from Northwestern University's Kellogg School of Management, underscoring her strong academic foundation.
Throughout her career, Lisa has collaborated with cross-functional teams to design and implement strategic, metrics-based marketing plans. She is passionate about purpose-driven work and is thrilled to be joining UMass as it embarks on a transformational learning experience with the launch of Journey UMass. Outside of her professional life, Lisa is an avid runner, hiker, traveler, and dedicated mom.