Kristen Barry-George

Kristen is responsible for the daily management of MarCom's strategic marketing projects. With a focus on maintaining strong relationships and communications with both internal and external teams, she ensures alignment with UMass Amherst brand framework and university goals and objectives.

Prior to joining the MarCom Group, Kristen was director of advertising at Country Curtain, managing the advertising and marketing teams with $1M budgetary oversight. She is a graduate of Hartwick College, with a BA in English and minor in graphic communications.