Degree: Bachelor of Science
Contact: Stephen Jefferson
Director/Chief Undergraduate Adviser
Office: 107 Skinner
Head of Department: Associate Professor Lisa Pike Masteralexis. Associate Head: Professor Harold J. VanderZwaag; Assistant Head and Director of Internships: Howard M. Davis. Professors Sutton, Wong; Associate Professors Barr, Crosset; Assistant Professors DeSchriver, Gladden, McDonald; Lecturers Baker, Beauchamp, Jefferson.
Throughout virtually all of its long history, sport management functioned without formal support from higher education. This situation began to change in the early 1970s when the first degree programs in sport management were established. Today, over 200 United States and Canadian colleges and universities are engaged in the preparation of management personnel for sport organizations.
The course of study consists of three major segments. The first is composed of a group of courses devoted to the theoretical perspectives of sociology, and history of sport. The second is devoted to the foundations of business and management. The third aspect of study is devoted to courses on the application of management theory to the specifics of the sports industry, and to the various aspects of sport management. These areas include but are not limited to sport marketing and public relations, sport law, sport economics and financial and business operations for sport organizations, the management of events, media relations, broadcasting, and collegiate athletics.
Majors also have the option of gaining on-the-job experience with a sport organization through an internship. Internships are arranged with a variety of organizations, including professional sport teams, collegiate athletic departments, collegiate conferences and associations, public and private facilities, sport marketing agencies, high school athletic programs, sport marketing and consulting firms, and various amateur sport organizations. The internship is arranged for course credits.
In structure and content the curriculum is fashioned to provide graduates with lifelong career advantages in the spectator sport industry.
Students majoring in Sport Management are assigned to the General Curriculum Track for advising purposes. The election of a curriculum with an internship is possible once the following requirements have been satisfied:
1) Seventy-two or more University graduation credits.
2) Twelve or more Department credits (inclusive of SPORST 210).
3) A 2.75 grade point average in Department courses.
4) Three or more of ECON 103, MATH 121, ACCTG 221, and CMPSCI 105.
5) Completed and signed "Selection of an Internship Track" form.
Courses Required Outside the Department (30 cr)
ACCTG 221 Introduction to Accounting I
ECON 103 Introduction to Microeconomics
ECON 104 Macroeconomics
FOMGT 300 Fundamentals of Finance
MATH 121 Linear Methods and Probability for Business
MGT 301 Principles of Management
MGT 315 Human Resource Management
MKTG 301 Fundamentals of Marketing
One of the following:
CMPSCI 105 Computer Literacy or
HRTA 200 Hospitality Computer Applications or
SOM 210 Introduction to Business Information Systems
One of the following:
RES EC 211 Introductory Statistics for the Life Sciences or
RES EC 212 Introductory Statistics for the Social Sciences or
STATIS 140 Introduction to Statistics
Required Sport Studies Courses (33 cr)
200 Sociology of Sport or
202 History of Sport
210 Introduction to Sport Management
321 Sport Marketing
335 Introduction to Sport Law
393A Writing in Sport Management
424 Sport Business and Finance
480 Policy in Sport Management
For the General Track: (30 cr)
Three electives at any level
For the Internship Track: (36 cr)
Internship (12 credits)
One elective at any level
Courses used to satisfy major requirements may not be graded on a Pass/Fail basis. Students may not use Independent Study courses in place of required SPORST electives.
Admission to the Sport Management Major
Enrollment in the Sport Management major is restricted. Students will be admitted to the major on a competitive basis. Those interested in being accepted directly into the major upon freshman or transfer admission should apply through the Admissions Office, which will eval-uate applications. Students who are currently matriculated at the Amherst campus and are considering changing their major to Sport Management should contact the department directly at 545-0441 for information on pre-dictor courses required and the application process.
Students have the opportunity to study abroad during their junior year at sport management programs abroad. The international exchange program broadens a student's academic program through an enriching exposure to a different culture. Additionally, the exchange program enables Sport Management students to explore international sport issues through concrete experience.
Students in Sport Management can spend a semester abroad studying at Deakin University in Burwood, Victoria, Australia, the University of Stirling, Scotland, and the University of Windsor, Canada. Students who participate in the exchange program are often interested in pursuing career opportunities in international sport management.
Graduates of the program are employed by professional sports teams, intercollegiate and intramural athletic departments, national sport federations, country clubs and resorts, municipal and industrial recreation departments, management/marketing firms, sporting goods operations, and spectator facilities.
Students wishing to major in Sport Management should familiarize themselves with the Sport Management Handbook obtained in the Department of Sport Studies office, 104 Skinner Building, tel. 545-0441 or on the Web at www.umass.edu/sptmgt.