The University of Massachusetts Amherst

Sport Management & Leadership Academy

Date: July 19 - August 1, 2020

Program length: 2 weeks

Hosted by the #1 ranked Sport Management department on the globe, the McCormack Department's Sport Management & Leadership Academy provides a platform for talented high school students to learn practical sport business applications and industry insights from our world renowned faculty and industry-leading alumni.

During this two-week program hosted from July 19 - August 1 on UMass’ flagship campus, students will gain management and leadership training within the context of the highly competitive sports industry, learning industry best-practices in areas such as:

  • Event Management
  • Sport Marketing & Sales
  • Sport Law & Labor Relations
  • Organizational Behavior & Leadership in Sport
  • Player Performance & Data Analytics

The McCormack Department challenges students to use a management lens to strategic decision making in sports, offering a diverse and highly interactive approach to learning. In-class lectures and case competitions will be augmented by the presence of UMass alumni in sport leadership positions, and on-site visits to regional sporting venues such as the Mullins Center and Gillette Stadium.

The McCormack Department is dedicated to fostering a diverse and inclusive environment in the classroom, and the sports industry. Young women and students of color who cannot meet the financial obligations of the Sport Management & Leadership Academy are encouraged to apply for a scholarship. Please see Program Fees for more information. The deadline to apply for a scholarship is March 31st, 2020.

Sport Program Bundle

Save $500! Want to dive deeper into the sports industry? Spend 4 weeks immersed in the world of sports at UMass Amherst.

Apply for both the Sport Management & Leadership Academy and Sports Broadcasting and save $500. Discount will be applied automatically at registration. 


Will Norton

Lecturer / Director of The McCormack Center