The University of Massachusetts Amherst

Sport Management and Leadership Academy

Date: July 7 - July 20, 2019


Hosted by the #1 ranked Sport Management department on the globe, the McCormack Department's Sport Management & Leadership Academy provides a platform for talented high school students to learn practical sport business applications and industry insights from our world renowned faculty and industry-leading alumni.

During this two-week program hosted from July 7 - 20 on UMass’ flagship campus, students will gain management and leadership training within the context of the highly competitive sports industry, learning industry best-practices in areas such as:

  • Event Management
  • Sport Marketing & Sales
  • Sport Law & Labor Relations
  • Organizational Behavior & Leadership in Sport
  • Player Performance & Data Analytics

The McCormack Department challenges students to use a management lens to strategic decision making in sports, offering a diverse and highly interactive approach to learning. In-class lectures and case competitions will be augmented by the presence of UMass alumni in sport leadership positions, and on-site visits to regional sport businesses such as Patriot Place, the Mullins Center and The Basketball Hall of Fame.

Apply Now

Admissions are rolling.

The McCormack Department is dedicated to fostering a diverse and inclusive environment in the classroom, and the sports industry. Young women and students of color who cannot meet the financial obligations of the Sport Management & Leadership Academy are encouraged to apply for a scholarship. Please see Program Fees for more information.

Sport Program Bundle

Save $500! Want to dive deeper into the sports industry? Spend 4 weeks immersed in the world of sports at UMass Amherst.

Apply for both the Sport Management & Leadership Academy and Sports Broadcasting and save $500. Discount will be applied automatically at registration. 


Will Norton

Lecturer / Director of The McCormack Center