Your personal brand is how you promote your unique and impressive story. It’s the narrative you use to describe who you are and what experiences make you a desirable candidate. The way you choose to communicate your brand is crucial in marketing yourself effectively.
When telling your story to a potential employer, you should:
- Be compelling and convincing
- Describe how your experiences shape your ability to do the job
- Be clear about your skills
- Demonstrate sincere interest in the work
- Be specific about your achievements
- Show that you are well-rounded and curious
How do I take stock of my skills and interests?
UMass Career Advisors and websites offer you self-assessment tools to help reflect on your story in preparation for building your personal brand.
How do I use my skills and interests to build my personal brand?
Experiential opportunities that fit your skills and interests—campus jobs, internships, leadership opportunities, student organizations, community-based learning—are some of the best ways to add to your personal brand.
Where can I learn more professional skills?
As a UMass student, you have access to LinkedIn Learning, where you can learn (and track on a LinkedIn profile) hundreds of professional skills, ranging from graphic design to supervision.