Farmers want opportunities to grow and market fresh produce desired by new immigrant groups in the United States and need research based production and marketing information to do so. A focus of Frank Mangan’s program in recent years has been to evaluate production and marketing systems for vegetables and herb crops popular among the growing immigrant population in the United States.

The research implemented by the UMass Ethnic Crops Program, along with information for other sources, is used to maintain and update the World Crops website that provides farmers with information on crops popular among immigrant groups.