Elena Nuciforo

Visiting Lecturer
Health Promotion and Policy
715 N. Pleasant St 232 Arnold House


PhD (Communication), University of Massachusetts Amherst

Master of Education, University of Massachusetts Amherst

Higher Education Diploma in Teaching English and German, Buryat State University, Ulan-Ude, Russia


Areas of Specialization: 

Community health & health communication


Research Description: 

My research orientation is based on Cultural Discourse Analysis (CuDA). I used CuDA in my PhD dissertation where I described, interpreted, compared, and critiqued the symbolic construction of normal and problematic alcohol consumption among Russian people, in the Russian public policy discourse, and in Russian state-sponsored media. I am currently conducting a study focusing on community health workers (CHWs) at the Accountable Care Organization within the Berkshire Health Systems in Pittsfield MA. The key assumption of the study is that it will reveal important cultural knowledge that could be used to improve professional communication skills of future and current CHWs. The immediate outcome of this study will be a database of CHW-client/caregiver/health provider communication vignettes to be used as part of experiential learning during CHW training.  

Key Publications: 

Nuciforo, E.V. (2016). “Sitting” as a communication ritual with alcohol consumption in Russian culture. In D. Carbaugh, (Ed.), The Handbook of Communication in Cross-cultural Perspective. New York, NY: Routledge.

Nuciforo, E.V. (2014). Russian folk discourse on problem drinking. Russian Journal of Communication, DOI:10.1080/19409419.2015.1008942

Nuciforo, E. V. (2013). Russian toasting and drinking as communication ritual. Russian Journal of Communication, 5(2), 161-175.

Carbaugh, D., Nuciforo, E.V., Saito, M., & Shin, D. (2011). Dialogue in cross-cultural perspective: Japanese, Korean, and Russian discourses. Journal of International and Intercultural Communication, 4(2), 87-108.

Carbaugh, D., Nuciforo, E.V., Molina-Markham, E., & Van Over, B. (2011). Discursive reflexivity in ethnography of communication: Cultural discourse analysis. Cultural Studies ó Critical Methodologies, 11(2), 153-164.