The Campus Chronicle
Vol. XVII, Issue 38
for the Amherst campus of the University of Massachusetts
July 12, 2002

 Page One Grain & Chaff Obituaries Letters to the Chronicle Archives Feedback Weekly Bulletin

 Page One Grain & Chaff Obituaries Letters to the Chronicle Archives Feedback Weekly Bulletin

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LETTERS POLICY

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Letters to the Chronicle

Don't forget the 'PR' in progress

The construction underway on campus is encouraging, but, as is so often the case, there is a downside - the appearance of the campus. It can't help but leave a negative impression on prospective applicants and their parents, conferees, and other visitors - not to mention returning students. While some signs identify some of the projects, this may not be sufficient to offset the "visual pollution."

I urge, therefore, that an information sheet be prepared (by whom?) explaining the various projects and that they be made available campus-wide, especially at Admissions, the Robsham Visitors Center, the Lincoln Campus Center, by tour guides and Admissions representatives, included with registration mailings, as well as handed out as students check in to residence halls in the fall. It should also be in an early edition of the Collegian.

It is the thoughtful thing to do. It should not be apologetic, but should be upbeat and "pardon the inconvenience" for, indeed, it is progress.

ROBERT N. BROOKS
retired director,
Visitor Relations

 
    
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