Linda Tropp is member of a research team that recently received a new grant award from the Russell Sage Foundation, entitled "How People of Color Respond to Narratives of Rising Diversity." Seth Goldman (UMass Communication) is the Primary Investigator (PI), and Linda Tropp (UMass Psychological and Brain Sciences) is a co-investigator along with Tatishe Nteta (UMass Political Science), Yuen Huo (UCLA Psychology), and Efren Perez (UCLA Political Science).
According to the U.S. Census Bureau, the nation is undergoing a historic demographic shift: collectively, Asian, Black, Latino, and Multiracial Americans are projected to become the numerical majority, while non-Hispanic Whites will become the numerical minority. To date, most social science research has employed experiments to study the responses of Whites, whereas this project centers people of color and takes advantage of a natural experiment to understand real-world responses to narratives of rising diversity. To evaluate the nature and effects of media narratives surrounding these reports, this project employs a content analysis of media narratives and a three-wave panel survey with nationally representative samples of Asian, Black, Latino, Multiracial, and White Americans.