Social Brown Bag: Dr. Vincent Yzerbyt

Wednesday, May 4, 2016 12:00pm to 1:00pm


Tobin 423

We will be hearing from Dr. Vincent Yzerbyt, a professor at University of Louvain, Louvain-la-Neuve, Belgium. His talk is entitled, “The social heart in the individual head: Explorations in group-based emotions.” Please see below for more information about his talk.


Abundant research testifies to the fact that emotions serve social functions. Conversely, emotional experiences are shaped by cultural, organizational, interpersonal factors on top of individual experiences. Still, the vast majority of the theoretical and empirical efforts continue to conceptualize the emotional experience from the vantage point of the individual person. This is where a self-categorization approach offers some interesting dividends. Building upon early insights by Smith (1993), I will present a program of research (Yzerbyt & Kuppens, 2009; Yzerbyt, Kuppens & Mahieu, 2015) in which I show that people experience very different emotions as a function of the specific social identity that is made salient in the specific situation. This means that they go through emotional experiences that they would not otherwise go through if they were approaching the setting as individuals. In this talk, I will explore the power of interactions in bringing particular concerns into focus, in triggering appraisals along with their associated emotions as a result, and in shaping behavioral intentions and behaviors. I hope to show that this line of work has significant implications for how policy makers may want to engineer people’s emotional reactions.

Dr. Yzerbyt conducts research on social cognition, attribution, stereotyping, and intergroup relations. To learn more about his work, please visit:

All are welcome!

The 2015-2016 Social Brown Bag Committee
Fiona Ge, Greg Larsen & Hemapreya Selvanathan

Research Area: 

Social Psychology