Jana Rosewarne (Lembke)

In my dissertation I studied the psychological underpinnings of consumer behavior; specifically, I studied how emotions and motivations in consumers' romantic relationships affected their product preferences.  I believe marketing is a psychological science - people often buy things to meet psychological and social needs.  My research suggests that understanding people's values and desires can produce the most complete insights into consumer behavior.  

In my earlier work, I studied whether couples' positivity and responsiveness during loving interactions predicted relationship and personal happiness.  

I am also interested in health psychology, particularly how relationships impact physical health.  I have co-authored a book chapter and an entry for Wiley Encyclopedia on the topic of how intimate relationships affect different health outcomes.  My other research interests include emotional intelligence; behavioral economics; and interpersonal interactions. 

I am an advocate for improving science literacy and I have participated in workshop trainings to better communicate research to all audiences.

Teaching

Service

Instructor, STEM Ambassadors Program, Spring 2015

Workshop Facilitator, Girls Inc. Eureka! Program, Summers 2013 - 2016

Brown Bag Speaker Series Committee, 2014 - 2015

Contributor, Science of Relationships.com, 2013 - 2017

Collaborators

Professor Elizabeth Miller, Marketing Department of the Isenberg School of Management

Biography