Develop a targeted regional, national, and global marketing, recruitment, and enrollment strategy
Identify promising national and global markets, build staffing capacity, and focus on recruiting undergraduate and master's students.
- Coordinate and integrate 21st century leading-edge, multi-channel marketing, recruitment, and funneling strategies and tools.
- Explore creating a centralized enrollment management operation to recruit students for on-campus and online revenue-generating masters' programs.
UMass Amherst Welcomes 5,300 First-Year Students
Class of 2029 hails from 43 U.S. states and some two dozen countries.
Strengthen the Commonwealth pipeline into UMass Amherst
Bolster early college, pre-college, and summer programs.
- Partner and collaborate with community colleges to strengthen and streamline student transfer.
Pre-College @ UMass Amherst: Summer 2026
Featured Program: Challenging Ableism: Disability Allyship through Service-Learning
Expand Global Launch and Career Launch programs to enrich undergraduate student learning and experiences
Implement and grow the Charles River Campus Career Launch program.
- Increase the number of Global Launch sites and student capacity per site.
- Integrate and synergize Career Launch and Global Launch enrollments with first-year, first-time undergraduate student enrollment.
- Collaborate with Enrollment Management, colleges, and schools to coordinate and streamline the marketing, recruitment, enrollment, implementation, and reintegration processes for Global Launch and Career Launch programs.
- Ensure programs are accessible and affordable for all student and sustainable for UMass Amherst.
Career Launch @ Charles River Campus
First student cohort finds success with early career exploration in Greater Boston
Office of the Provost Strategic Initiatives
Academic Affairs contributes to the successful implementation of the UMass Amherst For the Common Good strategic plan through wide-ranging strategic initiatives that impact students, faculty, and staff throughout our campus community.
Summer 2026: This page is under construction. Some content may be in development or inaccurate.