Massachusetts Poll: Election Changes, Senate Race, and 2026 Gubernatorial Race - October 17, 2024

• Download TOPLINES and CROSSTABS here

• Highlights

Bay State Strongly Supports Voting Access Reforms, Independent Redistricting According to New UMass Amherst/WCVB Poll

The statewide poll also finds Gov. Maura Healey would be favored should she be inclined to run for either gubernatorial reelection or a 2026 senate bid

• Press Release

Find the full press release can be found at the UMass Amherst Office of News & Media Relations.

Download the press release here.

• Poll Contact

Tatishe Nteta (nteta@umass.edu)

• Methods

Field Dates: October 3 –10, 2024  |  Sample: 700 Respondents  |  Margin of Error: 4.8%

YouGov interviewed 700 Massachusetts respondents and were weighted to the sampling frame using propensity scores. The sampling frame is a politically representative "modeled frame" of US adults subsetted on Massachusetts residents, based upon the American Community Survey (ACS) public use microdata file, public voter file records, the 2020 Current Population Survey (CPS) Voting and Registration supplements, the 2020 National Election Pool (NEP) exit poll, and the 2020 CES surveys, including demographics and 2020 presidential vote.

The cases and the frame were combined, and a logistic regression was estimated for inclusion in the frame. The propensity score function included age, gender, race/ethnicity, years of education, and homeownership. The propensity scores were grouped into deciles of the estimated propensity score in the frame and post-stratified according to these deciles.

The weights were then post-stratified on homeownership, the 2020 presidential vote choice, as well as a four-way stratification of gender, age (4-categories), race (4-categories), and education (4-categories), to produce the final weight.