Table of contents

Toplines and Crosstabs

Poll Highlights and Press Release

  • Highlights

UMass Amherst/WCVB Poll Finds Highest Percentage of Massachusetts Residents in Over Four Years Believes Bay State is on the ‘Wrong Track’

Housing situation remains the dominant concern, as more than 4 in 10 respondents say the commonwealth is moving in the wrong direction

  • Press Release

Find the full press release on our News and Media Relations page.

Find a PDF of the full press release HERE.

Poll Contact and Methods

  • Poll Contact

Tatishe Nteta (nteta@umass.edu)

  • Methods

Field Dates: October 3 –10, 2024  |  Sample: 700 Respondents  |  Margin of Error: 4.8%

YouGov interviewed 700 Massachusetts respondents and were weighted to the sampling frame using propensity scores. The sampling frame is a politically representative "modeled frame" of US adults subsetted on Massachusetts residents, based upon the American Community Survey (ACS) public use microdata file, public voter file records, the 2020 Current Population Survey (CPS) Voting and Registration supplements, the 2020 National Election Pool (NEP) exit poll, and the 2020 CES surveys, including demographics and 2020 presidential vote.

The cases and the frame were combined, and a logistic regression was estimated for inclusion in the frame. The propensity score function included age, gender, race/ethnicity, years of education, and homeownership. The propensity scores were grouped into deciles of the estimated propensity score in the frame and post-stratified according to these deciles.

The weights were then post-stratified on homeownership, the 2020 presidential vote choice, as well as a four-way stratification of gender, age (4-categories), race (4-categories), and education (4-categories), to produce the final weight.