"So we know that you have a population where a lot of people may be dying from smoking-related diseases, and that begs the question: If we're allowing cigarettes to essentially remain on the market, even though they're products that kill one in two people who use them regularly as one of the leading causes of preventable death, diseases and health inequalities around the world... so we know that some people who smoke find it helpful to have e-cigarettes at their disposal so they can switch to a less harmful alternative," comments Jamie Hartmann-Boyce Read more here