Consumer Culture

COMM 336

The mass media are frequently criticized for their role in creating or perpetuating materialism and a consumer culture. This course will consider different theoretical and disciplinary approaches to understanding our consumer culture and the mass media's place in it. Topics will include the influence of advertisers on a media environment that promotes consumption; the experience of shopping; the exercise of taste through consumption; the relationship between consumerism, citizenship, and patriotism; consumer rights; and the meaning of consumption for economically disadvantaged groups.

Summer 2019
Pre Requisite: COMM 121 or 122
Base cost: $1206 ($402/credit)
Term Fee: $47
Class Fee: $
Materials fee may apply. See SPIRE for details
  • Start date: July 8, 2019
  • End date: August 16, 2019
  • Last day to add: July 12, 2019
  • Last day to drop: July 12, 2019
  • Last day to withdraw: July 31, 2019
  • 100% through last day to add
  • 50% through last day to withdraw
  • 0% after last day to withdraw
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