Advertising as Social Communication

COMM 287

\This course looks at advertising from the viewpoint of social theory (that is, of how we can understand advertising's broad political, economic, social, and cultural role in modern society). The course will broadly examine the social role of advertising in consumer societies with a central focus its relationship to: the construction of individual identity, the quest for happiness; the evolving environmental crisis based on depleting resources and climate change; the process of globalization; the commercialization of childhood; the definition of health and wellness; and the crisis of financial debt.

Summer 2019

CPE Class with Moodle

01
21515
4
Base cost: $1608 ($402/credit)
Term Fee: $47
Class Fee: $
Materials fee may apply. See SPIRE for details
  • Start date: May 20, 2019
  • End date: June 28, 2019
  • Last day to add: May 24, 2019
  • Last day to drop: May 24, 2019
  • Last day to withdraw: June 12, 2019
  • 100% through last day to add
  • 50% through last day to withdraw
  • 0% after last day to withdraw
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