Survey and Evaluation Research

OAPA designs and conducts a wide array of periodic and ad hoc surveys to meet University assessment and planning needs. We also direct the administration of externally developed national surveys in which UMass Amherst participates, and we provide consultation and support for other campus surveys.

OAPA works to promote survey research best practices and to foster a campus survey climate that supports high survey participation rates among students, staff, and faculty. To this end, OAPA collaborates with University Analytics and Institutional Research, the SACL Director of Assessment, and others to coordinate campus surveys through the UMass Amherst Campus Survey Coordination Committee. The Survey Coordination Procedures are designed to diminish over surveying, reduce survey fatigue, eliminate conflicting survey administrations, and facilitate collaboration and data sharing across University units.

OAPA’s evaluation research activities include surveys, focus groups, and more comprehensive program evaluations.