Director of the UMass Poll and associate professor of political science
Massachusetts and national political races, Public opinion polling
Brian Schaffner is director of the UMass Poll, which is committed to studying public opinion in Massachusetts and the United States to inform policymaking in the Commonwealth and beyond.
Based in the UMass Amherst department of political science, the UMass Poll combines cutting edge Internet polling technology with expertise in political science to provide accurate, cost-efficient and swift survey results on the issues most important to Massachusetts residents.
Individually, Schaffner’s research focuses on public opinion, campaigns and elections, political parties and legislative politics. The author of the book Politics, Parties and Elections in America (seventh edition) and co-editor of the book Winning with Words: The Origins & Impact of Political Framing, his research has appeared in more than 20 refereed journal articles, including the American Political Science Review, the American Journal of Political Science, the British Journal of Political Science, Public Opinion Quarterly, Political Communication, Political Research Quarterly, Legislative Studies Quarterly, and Social Science Quarterly.
A contributor to the award-winning political site Pollster.com, Schaffner has also served as program director for the political science program at the National Science Foundation.