Interns develop a variety of skills while working with communication professionals who promote the achievements of UMass Amherst, explain its policies and enhance recognition of its accomplishments as a national research institution and the state's flagship public university.
Through an internal communications program and cultivation of local, regional and national media, the Office shares information in a timely and accurate manner, leveraging the latest technologies. In collaboration with other campus communicators, our results offer points of pride vital to the success of fund-raising and student recruitment strategies, and create the foundation for improved alumni, legislative and community relations.
Interns work at least 15 hours per week, and with approval of the Field Experience Program can earn academic credit. Internships can also emphasize a particular disciplinary interest, such as science writing and communications.
- Helping to prepare a daily summary of news coverage about UMass Amherst and trends in higher education.
- Writing and editing news and feature stories for the news media and the campus community (through the Inside UMass web pages). Interns gain experience covering events and conducting interviews with faculty, staff and students. Writing assignments include stories on grant announcements, awards, public events, research results and profiles.
- Editing and proofreading the work of others.
- Working with digital media team to produce social media content on a variety of platforms (Facebook, Twitter, Instagram and Snapchat).
- Executing basic social media photo assignments (RSO/events coverage, beauty shots)
- Preparing and posting items on two database-driven websites.
- Creating tip sheets that promote faculty expertise in a timely fashion.
- Updating the Expert Sources database.
- Helping to prepare and post short-form and social media videos.
- Providing support for special events, such as news conferences and award ceremonies.
- Preparing and distributing hometown news releases.
- Researching institutional issues to help the staff respond to news media queries.
- Assisting with basic office support as needed.
The Office Manager provides an orientation regarding policies and procedures. This includes setting up a schedule, gaining password access to a computer and learning to operate office equipment such as telephones and fax machines.
The Executive Director of News and Media Relations supervises the intern, providing daily assignments and guidance. In addition to this regular interaction, the Executive Director and intern meet approximately every two weeks to discuss progress on major assignments and skills development, and to offer feedback. The intern also benefits from the experience and advice of other staff members. For instance, students focusing on Science Writing and Communications work closely with the office's Science Writer.
Contact: Ed Blaguszewski, Office of News and Media Relations, 109 Munson Hall. Call 413/545-0444, or e-mail email@example.com.