University Relations to Improve Services through Reorganization

University Relations is undertaking a reorganization to devote additional resources to high-priority campus initiatives and to create a more efficient structure to deliver services in creative communications, web development and marketing.

Amy Glynn, associate vice chancellor for University Relations, has taken on new duties and will also serve as senior communications advisor for Student Affairs and Campus Life. Glynn will report to both John Kennedy, vice chancellor for University Relations, and Enku Gelaye, interim vice chancellor for Student Affairs and Campus Life.

“Over the past decade, Amy has helped move this campus forward by successfully implementing key marketing campaigns,” Kennedy said. “As the campus engages in a critical strategic planning process, Amy will now use her unique talents to focus on overall strategy and high-level communication needs.  The emphasis on collaboration across vice chancellories is consistent with Chancellor Subbsawamy’s strategic vision, and this sharing of expertise with Student Affairs will help deliver consistent campus messaging.” Glynn will also continue overseeing the Springfield-UMass Amherst partnership.

Glynn will step down as executive director of communications and marketing, a role she has held since 2003. During that tenure, she oversaw marketing and communications for a variety of campus priorities, including undergraduate recruitment, Continuing and Professional Education, the UMass Rising fundraising campaign and intercollegiate football for this season.

The realignment of duties in design, web and marketing communications, Kennedy  said, will enable University Relations to improve efficiency and meet the fast-growing need of campus clients for a variety of creative materials. A search will begin soon for an executive director of Communications, who will lead teams headed by a project manager, director of content, director of online communications, director of design and chief photographer. The project manager, Kennedy said, will provide clients with a direct point of contact to help define objectives, plan a schedule and track the progress of a job through completion.

As part of the reorganization, the executive director of Marketing and New Business will now report directly to the vice chancellor. Kennedy’s senior management team also includes executive directors of External Relations and University Events, Public and Constituent Relations, News and Media Relations, and the new position in Communications, as well as a director of Finance and Operations.