Pivot Gallery Announces Inaugural Exhibition

FLORENCE, Mass. - The Pivot Gallery, in the newly renovated Pivot Media building located at 30 Main Street in Florence, announces its inaugural exhibition, ''Photographic Works on Paper'', by well-known Northampton photographer Stan Sherer. These photographic images trace Sherer''s journeys through Albania, Western Europe, West Africa, and Russia from 1985 to 1998. The show will open with Pivot Media''s grand opening celebration on Friday, April 16th from 11 a.m. to 8 p.m. with a reception beginning at 5 p.m.

The Pivot Gallery is a spectacular new exhibition space located on the second floor with exposed brick, steel beams, and a vaulted ceiling. The gallery will be the first of its kind in the Valley featuring the work of digital artists and photographers from around New England.

Stan Sherer''s black and white images bridge the traditional sensibilities of photography with cutting edge inkjet printing techniques. His candid, social-documentary style of photography is exquisitely captured by the powerful, yet, intimate quality found in his use of specially prepared archival inks for an Epson 3000 printer. Unlike traditional printing methods found in photography which use coated paper, Sherer''s photographic images are not separated from the paper by the printing process. Instead, the ink, residing within the fibers of the watercolor paper, exploits the subtleties of shape and atmosphere which are more commonly found in printmaking. This new interdisciplinary approach to photographic images produces a unique experience for the viewer.

Sherer works as an independent photojournalist and art photographer and has been the staff photographer for the Campus Chronicle at the University of Massachusetts, Amherst since 1985. Some of the images represented in the show are from Sherer''s latest book, "Long Life to Your Children! a portrait of High Albania".