New UMass Rising website conveys goals, reasons for supporting fundraising campaign

UMass Rising, the campus’s $300 million, comprehensive fundraising campaign, has launched a new website outlining its goals and priorities accompanied by testimonials from alumni benefactors, recent graduates, faculty, staff and Chancellor Kumble Subbaswamy.
The campaign, which was formally announced last month’s Founders Week, has raised $183.7 million, or 60 percent, of its goal. The new website features a nine-minute video in which the chancellor discusses the strengths of UMass Amherst and the funding priorities of the campaign, including scholarships, endowed faculty chairs, research initiatives and programs, buildings and infrastructure, and support for the Annual Fund.
Others featured in the video include campaign co-chair and alumnus Douglas Berthiaume, honorary co-chairs Bill Cosby, Kenneth Feinberg and Jack Welch as well as alumnae Beth Gamel and Susan Hagedorn, faculty members Marla Miller, Anna Nagurney, Vincent Rotello and Wilmore Webley, and alumnus Ryan Harb, sustainability manager for Auxiliary Enterprises. Seven young alumni also share their experiences at UMass Amherst.
The website has a link to an invitation to give from Berthaiume and the other co-chairs, Robert Epstein, David Fubini and Eugene Isenberg. Other links bring visitors to information on various ways to give, including an online donation form, and the campaign case statement, news and events, a brochure on establishing endowments and a UMass Rising fact sheet.
The campaign, in its quiet phase, officially started Jan. 1, 2010 and will conclude June 30, 2016. A previous campaign raised $130 million, concluding in 2001.
In announcing the campaign, Subbaswamy said, “To excel today, the best universities must adapt. Simply reacting to new circumstances will not do, much more is required. With UMass Rising, we are redefining the future by focusing on innovation and impact in the way we teach students, conduct research, create a diverse and inclusive community and play a national role in fashioning a sustainable future.”