General rule: submit event details one month in advance to maximize exposure.

Below is an outline of promotion and deadlines for official, publicly promoted Music and Dance events, including faculty/guest artist concerts, major ensemble performances, and lectures.

Printed event brochures (distributed each September and January). For faculty/guest artist concerts and major ensembles, please submit the following information to the Marketing Office by July 1 (for inclusion in fall brochure) and November 10 (for inclusion in spring brochure):

  • Event date/Time/Location
  • Artist(s) or Ensemble Name
  • Names of performers, conductors
  • Repertoire highlights, other relevant details

To maximize the exposure of your event, be sure that the Marketing Office receives all of the information listed above at least one month prior to your event. For guest artists, 1–2 high-quality photos (300 dpi or better) and any available links (YouTube, etc.) are also useful. Please send this information to both Matt Longhi @email, and Eric Roth @email, 413-577-2154.

We also promote our official events using a variety of channels and promotional efforts, including online calendars (department, campus, and community), Facebook eventsemail blasts, press releases, and digital slides on campus. To ensure maximum exposure for your event, be sure that the Marketing Office receives repertoire highlights, names of performers/conductors, and all other pertinent details at least one month prior to your event. For guest artists, 1–2 high-quality photos (300 dpi or better) and any available links (YouTube, etc.) are also useful. Please send this information to both Matt Longhi @email, and Eric Roth @email, 413-577-2154.