Promote Your Event/Area

In addition to the publicity efforts listed above, we can advise faculty on additional ways to promote an upcoming event or project. Please contact the Marketing Office to set up an appointment to discuss these options (ideally at least 6 weeks in advance). We’re here to help!

Posters, flyers—The Marketing Office generally creates these for major events only in consultation with the chair. If you would like to explore creating your own poster using funds from your area or studio, we can advise you on vendors to handle design and print services, and help ensure that your printed materials follow the brand guidelines listed below.

Assistance with distributing flyers around the department and campus is available with 2 weeks notice (4–6 weeks, if you wish to have a postcard or other piece mailed).

Websites—Our department website is the main source for updated information about our events. Any separate web presence for a studio or special event (festivals, instrument days) must be approved by the chair and coordinated through the Marketing Office.

Social Media—Our department has an official presence on Facebook, Instagram, and YouTube. While creating a separate presence on social media for your studio is allowable, all Facebook events should be hosted only on our department’s page. Those events can then easily be shared on your studio or area’s timeline.

Eblasts—Information on regularly scheduled events and lectures are sent to our email list every 1–2 weeks. Targeted eblasts for special events like instrument days can be sent to concertgoers, music teachers, donors, and alumni with 1 month prior notice.

Creative ideas like pop-up performances are definitely encouraged, and should be vetted through the Marketing Office beforehand.

All printed publicity material should prominently display our department’s full name, University of Massachusetts Amherst Department of Music and Dance. This can be shortened by using “UMass Amherst,” “Dept.,” and/or use of an ampersand in place of "and." The UMass/HFA/Music & Dance logo (jpg or eps) must also appear, often at the bottom of your flyer or poster—if you are displaying additional logos, the UMass/HFA/M&D logo must be larger than all others. Please be sure to share a draft of your promotional material with the Marketing Office for review before going to print.

To reflect university brand guidelines, our primary font is Minion Pro; the department has traditionally used a similar font, Perpetua, for programs. Acceptable secondary fonts are Frutiger (also an official UMass font) or those of a similar style (e.g., Open Sans).