Social Media and Outreach Specialist

Starting Salary: $13.00/hour
Work Schedule: 8 – 10 hours/week during the academic year; 30-40 hrs/week during break periods (if desired)

Applications Due: not currently accepting applications

This position requires commitment to work starting Monday, August 27th through May 2019; with the potential for summer 2019 employment. Staff member(s) will be trained on Residential Life programs, policies and general information regarding the most common inquiries from new and current students. Staff member(s) will apply this knowledge for outreach and communication using social media networks. Main tasks will include developing content for the Living at UMass social media accounts and managing the Living at UMass Instagram, Twitter, and Facebook pages to engage with students. The position will also require attending University events and interacting with students and parents. Staff member(s) will primarily communicate through Facebook, Twitter, and Instagram; however, alternative ways of effectively connecting with students using other social media networks may be considered.

Minimum Qualifications

  • Must be available to work during UMass Move-In (August 28th - September 2nd)
  • Possess excellent oral and written communication skills
  • Demonstrate proficiency and expertise using social media
  • Be self-motivated and mature, demonstrating superior interpersonal skills
  • Possess strong organizational and critical thinking skills
  • Have great attention to detail
  • Currently enrolled undergraduate student in good academic and conduct standing

Preferred Qualifications

  • Demonstrated experience with creating and editing video
  • Knowledge and proficiency in Adobe Photoshop, Premiere, and InDesign
  • Previous experience working in social media/communications fields
  • Enthusiastic about current and new multi-media trends

Application Process

Please submit the following as your application for this position. Incomplete applications will not be considered.

1. A one-page typed resume which includes your current contact information, your education, work experiences and extracurricular activities.

2. Attach your typed answers to all of the following questions in a separate document.

  • Which of the three specialty areas would you identify as your greatest strength: content and copy writing, videography and photography, or graphic design.
  • What do you feel are important considerations to take into account when developing digital media content for college students? How do these differ when creating content for parents and families of college students?
  • Describe three strategies you would implement to increase and retain followers on either Instagram or Twitter. Be sure to indicate what audience you are trying to reach and how each strategy will meet your goal.
  • Drawing from your past work or extracurricular experience, please describe a project you are most proud of and explain why.

3. Provide at least two samples of your work that demonstrate your ability to create engaging content. At least one of these should showcase the specialty area you identified as your greatest strength. 

4. Provide two references (name and phone #) that can evaluate your work performance in a previous position.

Applications will be evaluated based on your previous work experience and your ability to demonstrate how it transfers to this position, the detailed content of your answers, and a check of references.

Please submit your packet to the Residential Life Social Media Team via email at  

Financial Aid Student Job Board: Job 25853