Conducting research for winning campaigns
Led by Professor Tom Juravich, The UMass Labor Center houses one of the leading programs on strategic corporate research and campaigns. Working with Labor Center graduate students, Juravich has worked with dozens of unions on strategic corporate research and campaigns and has done extensive teaching on how to both conduct research and build winning campaigns.
Most recently, Juravich developed an innovative rank-and-file member-based, democratic approach for investigating employers. He utilized this approach with the NewsGuild of New York at the New York Times, Reuters, and Gannett, the United Food and Commercial Workers at Tyson Foods, workers at Google (the Alphabet Workers Union), Communications Workers of America, Apple retail workers, the Association of Flight Attendants at Delta Air Lines, and Trader Joe’s United.
He has documented this approach in his new book (with Olvia Geho and Andrew Gorry), What the Boss Doesn’t Want You to Know: Discovering Power and Winning Campaigns, the first primer in this area.