Journal 352 Public Relations Research and Analytics

In this course, students will be introduced to relevant social science research methods and data analytics used by public relations professionals and researchers. Students will learn about the importance of research in communication and business situations, as well as how they can design, conduct, and analyze research, which is critical in communication planning, development and evaluation processes. Offered spring semester.
Prerequisite: JOURNAL 235. This course is open to sophomores, juniors, and seniors.