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Marketing Cloud vs Google Groups vs Microsoft Teams

  Marketing Cloud Google Groups Microsoft Teams
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Flagship360 Marketing Cloud is UMass Amherst’s primary digital communications platform for campus communicators to create and send mass emails, alerts, newsletters, and more.
google groups

Google Groups, part of Google Workspace for Education, is an email solution for distributing messages to a group of subscribers. Groups can be set up as an announcement tool (one-way communication) or a discussion group (two-way communication).
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Teams is Microsoft’s communication platform for group collaboration via workspace chat, videoconferencing and meetings, file storage and sharing, and integration with Microsoft apps.
Level of expertise/effort required

High effort - training required (approximately 5 hours)

Low effort - no additional training required Low effort - no additional training required
Pricing Fees may apply Available at no additional cost Available at no additional cost
Features & benefits
  • Sophisticated customization features
  • View email performance data
  • Customizable templates
  • Send targeted emails to specific audiences
  • Email address ‘spoofing’ available
  • Simple to use
  • Create and manage campus email lists
  • Integration with Google Workspace apps
  • List managers can delete lists without contacting UMass Amherst IT
  • Attach up to 25MB of files to messages
  • Instant chat
  • Videoconferencing and meetings
  • Secure file storage and sharing
  • Integration with other Microsoft apps
Users Campus communicators for official transactional and commercial emails
  • For official communications tied to schools and programs
Faculty, staff, graduate students, and Registered Student Organizations (RSOs) for non-official (two-way) communications
  • For commercial emails only (where recipients can opt-in and out of a given list)
  • For class email lists
  • Email lists can be requested for academic and/or administrative units and registered student organizations

Available to all UMass community members

  • Recommended for small group communications

Types of email

Transactional (recipients cannot opt-out) and commercial (recipients can unsubscribe) Commercial (recipients can unsubscribe). We do not recommend using Google Groups for transactional emails.  N/A
Use cases Official university communications, such as
  • correspondence from the chancellor’s office
  • newsletters to all faculty/staff/students/other subscribers
  • messages sent to email addresses outside of UMass Amherst students, faculty, and staff

Small organization/unofficial communications, such as:

  • class email lists
  • correspondence to and from Registered Student Organizations (RSOs)
Small organization communications, such as within employee groups.
Track performance data Yes No No
SPIRE integration Yes No (Once lists are requested in SPIRE, they can only be managed from Google Groups) No
List management Yes Yes N/A
Subscription, opt-out Yes Yes N/A
Bulk list subscription Yes No N/A
Scheduling Yes Yes No
Cloud-based templates Yes No N/A
Archive of sent messages Yes Yes Yes
HTML customization Yes No No
'Spoofing' available Yes No No