Associate Professor
Department of Resource Economics | College of Social and Behavioral Sciences
215 Stockbridge Hall
Project Title: Promote Grassroots Green Energy with Behavioral Interventions: A Randomized Controlled Trial
The project aims to identify the causal impact of behavioral factors, such as risk perception and patience, on green energy adoption. The findings will lead to policy designs that can best mobilize the grassroots nature of residential solar PV adoption, and thus significantly influence the ongoing green energy transition. Understanding household beliefs and attitudes as well as their malleability is crucial for conceptualizing the true future potential of household-led distributed energy production within the larger energy landscape.
Selected Publications and Talks:
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Crago, Christine and Rong Rong, Behavioral Preferences and Contract Choice in the Residential Solar PV Market, Working Paper, https://papers.ssrn.
com/sol3/papers.cfm?abstract_ id=4088542 -
Rong Rong, Therese Grijalva, Jayson Lusk and Douglas Shaw, 2019, Interpersonal Discounting, Journal of Risk and Uncertainty https://link.
springer.com/article/10.1007% 2Fs11166-019-09297-2 -
Rong Rong, Therese Grijalva and Matthew Gnagey, 2018, "The Less You Discount, The More It Shows You Really Care": Interpersonal Discounting in Households, Journal of Economic Behavior and Organization https://www.
sciencedirect.com/science/ article/pii/S016726811830204X -
Therese Grijalva, Jayson Lusk, Douglass Shaw, and Rong Rong, 2017, Convex Time Budgets and Individual Discount Rates in the Long Run, Environmental and Resource Economics https://link.
springer.com/article/10.1007/ s10640-017-0149-0
