Online ISSR Summer Methodology Workshop | Up and Running with MAXQDA: Building Your Project, Coding, and Analyzing Qualitative Data | Erica Kowsz

Wednesday, June 30, 2021 - 2:00pm to 5:00pm
Thursday, July 1, 2021 - 2:00pm to 5:00pm
Online Event - Login credentials via email for registered participants

This workshop will be offered online.

This two-afternoon (6-hour) workshop brings participants from building a project, through coding and memoing, to final stage analysis of qualitative data in MAXQDA (for either Mac or Windows). It is suitable for both beginners and MAXQDA users who are looking to learn how to do more with the software.

The first day will focus on building your project file: importing, organizing, assigning variables, and beginning to code your data (text documents, surveys, web pages, videos and audio). We will cover several speaker assignation options that go beyond the basics. The second day will focus on analysis. We discuss methods for ongoing analysis as you build your code system using memos and queries to organize emerging ideas. Then we cover the use of queries to generate data portraits and visualizations, and to check the rigor of your hypotheses against the full breadth of your data. This workshop covers the use of MAXQDA not only for targeted project objectives and analyses but also as a tool for organizing, indexing, and building continuity in longer term projects with multiple research aims.

This workshop is appropriate for beginners. For those who do not already have a license for the software, a fully functional trial of MAXQDA is available and can be used during the workshop. Be sure to note the length of the trial and don’t download it too early—you want to be sure to be able to access it during the workshop on June 30 and July 1.

Instructor: Erica Kowsz

Erica is a research methods consultant at ISSR and a PhD candidate in the Anthropology Department at the University of Massachusetts Amherst. At ISSR, Erica specializes in qualitative research and trains faculty and students in the use of NVivo and MAXQDA qualitative data analysis software. In her role as a Dissertation Writing Fellow with the Council for European Studies, Erica is writing up her dissertation research: history, legal, and ethnographic research conducted in Norway and New England in 2016-2019, addressing questions of how Indigenous identity is defined by the state and read by the public. Her earlier work is in critical heritage studies, focuses on who is included in the telling of self-consciously inclusive multicultural histories. Erica’s other interests include community-engaged research; ethics and intellectual property, esp. regarding Indigenous knowledges and cultural patrimony; ethnographic methods; visual anthropology, digital video and participatory filmmaking.

Questions? For more information about this or any of the ISSR Summer Methodology Workshops, please contact ISSR's Director of Research Methods Programs, Jessica Pearlman (


Five College Students and Faculty

  • Five College Undergraduate and Graduate Students:  $75/person
  • Five College Faculty & Staff:  $125/person

Non-Five College Students and Faculty

  • Non-Five College Undergraduate and Graduate Students:  $150/person
  • Non-Five College Faculty, Staff & Other Professionals:  $200/person

Registration note: The Five Colleges include: UMass Amherst, Amherst College, Hampshire College, Mount Holyoke College, and Smith College. Registration closes for each workshop 2 full business days prior to the start date. Please note: payment of registration does not guarantee a spot in these space-limited workshops. You will receive an email confirming your successful registration if accepted. If a workshop you have registered for is over-subscribed, you will be refunded and offered placement on a wait-list. If paying with departmental funds or personal checks, contact Karen Mason (

Cancellation note: In cases where enrollment is 5 or less, we reserve the right to cancel the workshop.  In cases where the registrant cancels prior to the workshop, a full refund will be given with two weeks notice, and 50% refund will be given with one week notice.  We will not be able to refund in cases where registrant does not notify us of cancellation at least one week prior to the beginning date of the workshop.