ISSR Methodology Workshop | How to Facilitate Qualitative Focus Groups

Event date/time: 

Wednesday, March 28, 2018 - 1:00pm to 3:00pm
E20 Machmer Hall | UMass Amherst

Instructor: Ashley Carpenter


Qualitative interviewing techniques help researchers observe and record participants’ unique perspectives as it relates to a particular issue. Focus groups provide insight into how people think and provide a deeper understanding of the phenomena being studied. While a valuable research tool, surveys generally ask closed-ended questions that may limit the data that can be gained from participants. Focus groups are qualitative interviews that give the researcher the ability to capture deeper information in a more flexible way, that relies on group dynamics. 

Learning Objectives:

By the end of the session participants will be able to

  • Manage focus group dynamics
  • Utilize different interview techniques and styles
  • Develop strategies for asking rigorous questions, for in-depth responses
  • Discover how to frame and approach follow-up questions