This video essay explores the growing role of generative AI in higher education, particularly in the creation of instructional videos. It argues for the irreplaceable value of human creativity and pedagogical intent, arguing that while AI tools promise efficiency and convenience, they cannot replicate the nuanced storytelling, emotional connection, and instructional design that faculty bring to their teaching. This video essay emphasizes that video production is not merely a technical task but a communicative process rooted in human connection, and cautions against overreliance on automation at the expense of meaningful learning. Instead, it advocates for professional development and structural support to empower educators to develop video skills that enhance engagement and deepen understanding.
Koby Leff
Animation Specialist IDEAS, UMass Amherst
- 10+ years of working as a director, editor, and animator for a variety of academic and commercial organizations and has played a role in producing 100+ videos.
- Background in educational communication and video production. Studied film and linguistics at Hampshire College.
- Their academic video essays have been used as teaching tools in classrooms around the world.
Joan Giovannini
Educational Developer IDEAS, UMass Amherst
- Over 25 years of teaching and administrative experience in higher education with a specialization in teaching coursework in education policy, inclusionary practice, Universal Design for Learning, special education, and culturally sustaining pedagogy.
- Over 5 years of experience in instructional design and educational development.
Multimedia Production Support from the IDEAS Team
Interested in improving your multimedia production skills? The IDEAS Team is here to help!
- Check out the IDEAS Calendar of Events for information and registration for video production workshops that are offered throughout the semester:
- It All Begins With the Script: Planning and Writing Like a Pro: In this session, you’ll learn the basics of scripting, planning shots, and how to harness the unique powers of video to meet your educational content goals. By the end of the session, you’ll have developed the basic skills to begin writing and planning your course or instructional videos.
- I'm Ready for My Close-up: Setting up for Recordings: In this session, you'll learn DIY recording techniques and accompanying technologies. We’ll cover lighting, sound, and framing. By the end of the session, you’ll be ready to set up your space for the best possible recording, and know how to use the technology available at UMass.
- We'll Fix It in Post: Mastering Post-Production Techniques: This session will introduce participants to the free media editing software DaVinci Resolve. You will learn how to edit videos, elevate your work through effects like transitions and "picture-in-picture," and export videos into a format ready for students to watch. By the end of this workshop, you'll have all of the skills you need to make a DIY video from scratch.
- Join the Instructional Video Creators Network: a semester-long community of practice that helps faculty improve their video production skills through peer collaboration, hands-on practice, and expert guidance from the IDEAS team.