Marketing

Program Requirements

• 2 MARKETNG honors courses 300-level or higher
• Honors Thesis or Project. Options include:
  • Individually contracted: MARKETNG 499Y Honors Research and MARKETNG 499T Honors Thesis or 499P Honors Project
  • Seminar: MARKETNG 499J and MARKETNG 499K Case Study & Internship: Tools for Professional Success
  • Seminar: SCH-MGMT 499C and SCH-MGMT 499D Business Strategy and Entrepreneurial Leadership

Notes:

• Privileges for DH students include: attending special departmental colloquia previously open only to PhD students and faculty; special scholarship and award opportunities
• When offered, 1cr MARTKETNG 291H, 391H and 491H seminars plus their pre-requisite non-honors root course are acceptable as DH electives.

Honors Program Director

Thomas G. Brashear-Alejandro | 413-545-5666 | brashear [at] isenberg [dot] umass [dot] edu

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