The University of Massachusetts Amherst

Standards & Policies

Publications for External Audiences

Examples of external audiences: prospective undergraduate and graduate students, prospective faculty or staff members, alumni, legislators, the general public, and other friends of HFA.

Examples of external audience publications: posters, brochures, flyers, newsletters, season brochures. Both printed and electronic departmental newsletters are included.

Both 1) the UMass Amherst wordmark and 2) the HFA logo and wordmark must appear and be clearly visible on external audience publications. Department specific publications can use the HFA logo and wordmark in lock up with department name or may use the HFA logo and wordmark with the department name typeset elsewhere in the publication. Contact Sarah Gibbons for your department's logo lockup.

For UMass Amherst wordmark specifications, please refer to the University Relations Website.

Display Advertising

Display ads created for use in newspapers, magazines, and other printed media must include the HFA logo and wordmark (with or without department lockup) and the UMass Amherst wordmark.