Fifth Annual UMassGives Campaign Set for April 27-28

AMHERST, Mass. – The fifth annual UMassGives, a 48-hour online fundraising event for the University of Massachusetts Amherst, will begin April 27 and conclude at midnight April 28. The first day of UMassGives coincides with the campus-wide Founders Day picnic, which will be held on April 27 in honor of the university’s 154th birthday.

Last year, UMassGives raised over $184,000 from more than 2,400 donors. Challenge funds created friendly competition among the colleges and schools, student groups and other areas of campus. These efforts contributed to the continued growth of UMassGives. For instance, dollars raised during UMassGives in 2016 increased by 70 percent ($108,000) and the number of donors (1,686) by 42 percent from the year prior.

For details about this year’s campaign or to participate, visit

“This is an extremely generous university community, and the enthusiasm for supporting the work we do runs deep among students, faculty, alumni, staff and friends,” said Nathan Adams, executive director of annual giving at UMass Amherst. “That’s what makes a social, online event such as UMassGives so exciting to be a part of. UMassGives gets bigger and better every year.”

The number of campus groups planning targeted outreach to their social networks as part of UMassGives has doubled this year. These groups include many registered student organizations and academic departments. Donors can give to any area of campus, and more details are available on the event website.

More than 200 students, alumni, faculty, and staff volunteers are expected to promote the UMassGives event through Twitter, Facebook and other social media. Five challenges or “power hours” will once again be held throughout the two days to encourage giving.